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Activia and Shakiras ad is the most shared ad of all time
Patricia Molina| 31 de julio de 2014
The musical video {La La La (Brasil 2014);www.youtube.com/watch?v=7-7knsP2n5w}, launched in partnership between the Activia yogurt brand and Shakira, to support the World Food Program, it became the most shared ad of all time, according to the marketing technology company Unruly.La La La (Brasil 2014), published on May, 22nd this year, surpassed the commercial The Force, of Volkswagen for the Super Bowl, which had the first position since February, 2011.The video, starring by the popular Colombian singer, has been shared more than 5,375,000 times within two months of its launch. While Volkswagens The Force had held the top spot for three years after being shared through Facebook, Twitter and the blogosphere.What’s more, the video already reached more than 265 million views on YouTube; and besides, Shakira recently became the first person to reach 100 million likes on Facebook.”It’s great to see such a positive response to the video. We’re delighted to have been able to convey our message of support to the World Food Programme through the video,” Nicolas Frerejean, director of global marketing of Activia, said.On her behalf, Sarah Wood, COO of Unruly, said: “Music videos are the most common type of content by far, so it’s no surprise that brands are blurring the lines between traditional ads and music video.”
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